One of the things we haven’t covered in some of our basic tips articles is bounce rate. The bounce rate of your WordPress blog simply tells you the percentage of visitors leaving your site after viewing just a single page. Your bounce rate is one of the key metrics used to judge the performance of your blog.
You will get more subscribers, make more money, get more qualified prospective and also earn more ad revenue by ensuring your visitors explore your website for longer periods of time. Therefore, it is vital to learn how you can reduce your bounce rate and encourage visitors to stay on your blog. Let’s dive in to some of the top ways you can help improve your bounce rates.
- Deliver Amazing Content:
This is a very crucial factor which has proven to be vital for the success of every WordPress site. Your content should be concise, informative, articulate and simple at the same time. Moreover, the presentation is presentation is just as important as the content. Highlight significant headlines, employ lists and avoid poorly spaced and long paragraphs with run-on sentences. This will keep the readers interested, improve the rating of your content and reduce the bounce rate from your blog.
- Broken Links:
You generate a lot of external and internal links as your WordPress site grows old. On the other hand, you might have revised its structure for better user experience and in the process it is natural to end up with broken links. These broken links can cause serious problems in terms of the structure of your site and the SEO scored which ultimately increase your bounce rate. Therefore, it is vital to analyze all the links in your site from time to time and fix the fix the ones that are broken or dead.
- Software Errors:
Software errors can be caused by various problems such as server overload, poorly configured PHP scripts, plugin to plugin conflicts and plugin to theme conflicts. These problems can be caused by many different problems and the solution to each requires sound technical knowledge. However, most of these problems can be avoided by ensuring that you use compatible themes and plugins. However, if the problem arises due to a web server issue such as server overload you can contact support or change the hosting service.
- Optimize Loading Times:
A blog that takes too long to load is the recipe for disaster. Besides reducing your bounce rate, a fast loading website will also boost your SEO efforts. What can you do in case your WordPress site takes too long to load?
- Uninstall all the unnecessary plugins
- Use a lightweight theme
- Avoid complex graphics
- Use compressed images
- Compress your code
If the problem persists you can choose another webhosting provider since the main problem might be the server you are currently using.
- Minimize Pop-Ups:
Multiple advertisements, splash pages and irrelevant or flashy pop-ups will only hurt the user experience and push visitors away. Multiple pop-ups can increase your bounce rate because they can be very annoying and frustrating to some users especially when they interrupt them. Therefore, your blog should be polished in a seamless manner without such distractions. However, you can still get maximum benefit from pop-ups when you use them at the appropriate time and sparingly.
- Use Internal Links For Relevant Content:
In case your visitor is reading a very interesting blog and they see an internal link oozing with relevancy they will obviously click on it. Great content encourages visitors to stay on your blog and read more. This will reduce your bounce rate by increasing your page views and optimizing your SEO value because readers will not jump to the back button immediately after reading your content.
- Site Layout/Design:
Use an unobtrusive, clean and responsive WordPress theme in order to ensure that web users can find exactly what they are looking for with ease. Be sure to use the primary menu bar, side bar and footer judiciously. Moreover, you should use relevant images and choose your theme template carefully. Therefore, you can reduce the bounce rate by simply using a dynamic theme that will make your WordPress blog look attractive and professional. Don’t expect your visitors to stick around if your site is downright ugly and unprofessional.
Be sure to test your theme thoroughly on the main browsers. Overlapping images and text that runs off the screen can be a huge turnoff for your visitors. Moreover, your site should be mobile responsive in order to accommodate all the users viewing your site on mobile devices and reduce the bounce rate from mobile users.